In this digital era, the importance of data on a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is truly lost, especially when it comes to how to optimize the website and make full use of it.
Whether your website is run as a personal blog, news portal, business or corporate page, eCommerce store, Google Analytics is considered to be an essential tool for every website. The more you use this highly powerful Google tool, the greater the benefit.
Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. You can create goals and conversion tracking to get your most analytics information and use it to improve optimization for your website’s content, user experience, and better online sales.
Of the many features in Google Analytics, I think the ability to identify the source / medium of your website is one of the best website tools. Depending on the data shown, you can find out whether your marketing efforts have been paid or not. This can provide a solid context for your next decision in increasing your website’s performance.
Google Data Studio
Believe me, for beginners, you can get overwhelmed by all data shown in Google Analytics. To be frank, sometimes you need a simple report with chart, graph, or pie in order to summarize your website’s performance.
Here’s a free tool from Google that is called Google Data Studio, which requires you to convert your Analytics data into an informative, easy-to-understand report through data analysis.
Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualizations and reports. Apart from this, you can also share with your customers – a huge plus, especially if you are working in a large group.
Quick Tip: You can check out the Google Data Studio Gallery to mimic their samples and modify your website’s usage. After that you will be able to change and edit the metric according to your needs. Quite surprising, is not it?
Google Search Console
Formerly known as Google Webmaster Tools, which has now been transformed into Google Search Console, this free web service is designed for webmasters. This allows you to check the indexing position and customize the visibility of your websites.
This is a MUST for free tool search engine optimization (SEO). The power to track your site’s search performance is the most precious data to understand what visitors want for your site.
Once the website is tracked by Google, you will be able to see your organic search results along with performance statistics for organic search queries. This information helps you better understand how paid text ads and organic search results work together if you do a thorough enough analysis, then you will get many opportunities to identify relevant search queries. , In which the amount of organic traffic is low and target these keywords in Google AdWords. This will increase your total traffic according to the purpose of your website.
Google My Business
Are you operating a brick and mortar business? If you are, this Google tool is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations like Google Search and Google Maps to manage their online presence on Google.
Ensure that all the listed information is correct, are up-to-date and reflect your business. Remember, those notifications will appear when people search through Waze or Google Maps at your office or physical store. We often see that some businesses have not updated their address, phone numbers, and business hours latest. Want to get my traffic on my website?
You should try new features called Google My Business “Post”. The published content will display your image and a brief description of the call-to-action link at the URL you want. For example, blog post “Should I hide or delete client inquiries on my Facebook?” Our business information will appear below.
Google Keyword Planner
Creating a website without keyword research is ending in a long time and wasting time. To reach the right customers with the right keywords, you should use Google Keyword Planner to find relevant keywords. By adding those keywords to your website, your content will remain relevant.
Yes, it’s completely free, you can get new keyword ideas that are relevant to your product, service and targeted customers. The keyword planner will show you search volume data in historical statistics, which is one of the most important factors for your website.
In addition, the data of keyword ideas is a useful tool for SEO for your website. Analyze information and turn it into your next content marketing strategy. Depending on the statistics of search terms, you have a lot of ideas that can be included in your lesson, which are more relevant to your audience.
Google Tag Manager
Many websites do not deploy tracking functions due to slurry code injection or do not store unreliable data. To resolve this, we highly recommend using Google Tag Manager to integrate and manage all your tracking code or scripts.
The best example of using this tool is to use Facebook advertising. While more and more businesses are spending on Facebook ads, most of them do not install Facebook pixels in their website for conversion tracking, customization, and re-marketing purposes.
Facebook Advertising is already integrated with Google Tag Manager for smooth and easy installation. You only need to click and follow the instructions given without requiring complicated coding.
Test My Site From Think With Google
To rank well in mobile Google search, your website must have a fast loading speed and a mobile-optimized website. Use Test My Site Tool with Think With Google to check your website’s score on mobile performance. After a few minutes, you will receive recommendations for improving website performance across all devices.
Nobody wants to wait for slow websites or browse mobile-friendly websites. The suggested time from Google is 3 seconds, which means that if your site is not fully loaded within 3 seconds, then most people will probably move elsewhere.
Just enter your email address and you will get detailed analysis about your website. The content of the report is simple, but Google provides valuable information on how it ranks the speed of your website.
The report will make an important reference to your webmaster or web developer to optimize the website. If you need to report deeply about how Google should present and index your website, then you should use the PageSpeed Insight Tool.
Google PageSpeed Insight
If you have a web developer or web designer who really want to understand the factors to increase the speed of your website, try the PageSpeed Insights Tool and check your score on the speed and optimization of your website.
The latest version now shows the measurements from your first material point (FCP) when the user sees the visual response from the page. Measurements when DOM Content Loaded (DCL) as well as HTML document loading and parsing.
PageSpeed Insights is easy to provide to understand how Google indexes your website for desktop and mobile versions individually.
Want to see Google’s latest trends and data? You can search anything through Google Trends and even limit specific country or category. This tool is useful for identifying your location’s latest trends or viral news.
Ideally, once you identify a trend, you can craft new blog posts, new promotions or ideas that reflect the above trend.
Do not forget that you can also use the Google trends to see the traffic of interest in search terms.
With it, you can see the best time to launch a specific campaign. This is helpful for seasonal campaigns or annual promotions because you can find the best time for your ad hoc digital marketing campaigns.
If you want to be aware of a particular topic and all related information, which is in the form of bubbles in the news, you can automatically send them all to you with Google Alerts and notify them every time your Keywords or phrases are new updates.
Google Alerts are good for easy keyword monitoring, updated on every mention of keywords that are being sent to your email inbox for almost real-time information. Of course, you can select the frequency at which you will get them – once per day, once per week, or even get them as they are just.
When creating Google Alerts, a useful tip is to avoid using generic keywords, but create alerts that are more specific to your website. The more precise the keywords are, the more relevant your alerts are. For that, you should use search languages wherever possible, such as language, region or source.